Ray fruit is a Swedish company specialized in distributing Fresh Fruit and Vegetables.

Our multi-location sales points_in the main cities of Sweden_give us the opportunity to respond our business partner’s need and expectations, positively and in a real time.

Ray fruit is a combination of experienced and talented team, specialized for years on complementary branches of the fresh food sector.

We aim to deliver the best and freshest produce directly from the growers to our clients with the best conditions.


In a world with limited natural resources and a growing population, RayFruit aims to play a leading role in supplying first-rate products, providing first-class service and developing the most efficient and sustainable fresh produce solutions, in close cooperation with its customers and suppliers.

Our mission is to grow profitably through innovation and operational excellence in supplying fresh produce.

In pursuing this mission, we will deliver value:

  • to customers, by delivering fresh produce solutions with outstanding quality and great service, and continuously developing long-lasting relationships
  • to staff, by offering a stimulating environment that encourages innovation and knowledge sharing



Innovation plays a central role in the Ray Fruit strategy of creating and delivering value to our customers. 

At Ray Fruit we believe in continuously searching for better ways of doing things. We believe that innovation is the ultimate driver of long-term profitability and growth. We are open to new ideas and ready to take considered risks.

To foster innovation we encourage central and decentralised initiatives within our group (under the umbrella of the Quality Management team) aimed at delivering operational excellence in everything we do.

Innovation lies at the heart of the Ray Fruit. We do our outmost to provide added value products that not only meet the demands of our customers but also play a central role in addressing critical challenges around the world, such as water, global warming and healthy food.